You’re not imagining it: selling to lawyers is hard. On top of demoing all your features, you have to hit every item on their compliance checklist. And when your customers are on billable hours, you have to do it fast.
TL;DR: You have to do the impossible—do more, in less time.
Let’s face it: no matter how great your product is, client work will always come first to lawyers. They took an oath that says so.
Lawyers need demos that don’t interrupt their workflows—demos that happen while they’re working.
Legal Tech products have complex capabilities and sophisticated end-users. The generalist customer success platforms out there just weren’t made to handle the endless amounts of unique workflows in the legal industry. So instead of saving you time and money, they do the opposite.