Sales demos are an integral part of the sales process, especially when you’re trying to sell a complex product—legal technology—to a time-strapped lawyer. In this article, we'll go over top tips and best practices to optimize your sales demos to give lawyers their ideal demo experience.

If you’re a non-technical founder wondering if you should build your own MVP, read on to learn why I decided to build my MVP myself, and the core no-code tools I used to do it. 

When it comes to onboarding lawyers, what do you prioritize: personalization or automation? In this article, I explain why personalization wins over automation when it comes to onboarding in legal tech.

Learn the most common objections lawyers have when buying Legal Tech, and what Legal Tech companies can do to overcome those objections and close the deal.

Typical buyer personas don't capture the full picture when it comes to selling Legal Tech to lawyers. Learn why the Legal Tech sales process is so unique.

If you're a Legal Tech founder struggling to find reliable resources for calculating your TAM, this guide is for you!

Although the Founder Institute is the largest pre-seed accelerator in the world, it’s surprisingly hard to find an objective review. Here's what it's really like, from someone who made it across the finish line.

In an interview for entrepreneurship blog We Live To Build, Gillian shares about pivoting from developing a solution for lawyers to developing a solution for Legal Tech companies.